The University of SydneyPage 65What is Privacy ?–“Personal Information” –Any information that identifies you or could reasonably be used to identify you•E.g.name, address, financial details, opinions, memberships, ethnic origin, health information, criminal record, etc.–Not just demographics•E.g.photos, IP address, Device IDs, MAC address, Contact list, Call history, Location, Installed apps, etc.–From an organizations point of view;–Carefully treat and protect personal information collection, use, storage and sharing in your organization