The University of SydneyPage 24Data, Information, Knowledge–"A man's judgment cannot be better than the information on which he has based it" (Arthur Hays Sulzberger –Publisher of The New York Times from 1935-61)–Information may be defined as “data endowed with relevance and purpose.” Knowledge is created from information. Knowledge is in turn, captured, transported and stored as organisedinformation–“Knowledge is fast becoming the sole factor of productivity, sidelining both capital and labor.” (Drucker, 1993).–Why Read Peter Drucker?–https://hbr.org/2009/11/why-read-peter-drucker