The University of SydneyPage 32Pragmatics–Pragmatics is the term used to describe the context of an activity, the characteristics of the people, and the prevalent acts of communication–Context is a set of signs that relate in a certain way–A sign is a result of a mental connection between a sign-vehicle and the contentConcept
SignReferentStands forSymbolisesRefers toAct of communicationContext andCulture–The sign-vehicle could take the form of an expression such as a sound or a word–The content relates to the image of what is signified